The concept for "Nectar of Nysa" was born during a visit to a wine shop, where I found myself drawn to wines with captivating labels and a sense of sustainably and naturally farmed grapes.
I envisioned creating a wine that fused aesthetic appeal with eco-consciousness.
NON is a harmonious blend of elegance and modernity, inspired by the enchanting tales of Greek mythology.
The brand draws its essence from the legend of Dionysus and his upbringing in the mystical land of Nysa. Crafted for young adults, it offers a taste of myth and luxury for their special occasions.
Each bottle is crafted from organically grown grapes, harvested at their peak from the world's finest vineyards. Our wine masters blend ancient techniques with cutting-edge technology to preserve the purity, complexity, and depth that luxury wine enthusiasts expect. This process ensures that every sip offers a taste of the divine—rich, harmonious, and enchantingly complex.
i. red wine
ii. white wine
abel
L
L
R E D W I N E
wine label with texturing
FONTS
FONT
& layout
COLORS
WHITE wine
The lighting may cause the color to change
Texture: Metal red leaf (imitation gold in red)
RED wine
Final product
Nectar of Nysa is more than just wine—
it’s a fusion of heritage and innovation, designed to deliver a sophisticated, elegant, and sustainable experience for the modern connoisseur.
LOGO
LOGO
T H E
The cork
To eliminate cork odors and the frustration of broken cork fragments dropping into the wine, I replaced traditional corks with a glass cork featuring a silicone seal.
To further enhance the experience, a QR code links to a visually engaging website with expanded information, pairing suggestions, and the store for the customer's next wine of choice.
The label
To protect against fragility, I designed an inflatable protector that doubles as the label, and for easier recycling, I incorporated a tear-strip at the back.
& sticker
In line with my commitment to sustainability, all labels and stickers are made from eco-friendly bioplastic materials (cellulose film and linoleum).
Website (ipad)
Website (iphone)
Driven by a desire to redefine the wine experience, I set out to address several common issues I had encountered with other brands.
Elevating
our product
Elevating
our product
'The Introduction'
IST CAMPAIGN
For our debut campaign, "The Introduction," Nectar of Nysa brings an immersive and mysterious experience to the city with three unique installation walls, each designed to spark curiosity and intrigue. Scattered across different locations, these installations feature our logo and a QR code, inviting passersby to explore further.
Each installation includes:
1. An invitation mailbox containing 100 exclusive invitations per location. The invitations, textured with gold leaf QR codes and crafted from plantable seed paper, provide details for those unable to scan the QR code, featuring the event address and time.
2. A floor-spray painted logo near the installations encourages passersby to pause and look up at the designs, even if they are distracted by their daily routines. Our mission is simple: to ignite curiosity.
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Wall 1
This wall is a full wallscape of the Nectar of Nysa wine poster, complete with a sculpture photo spot where people can take pictures, offers a direct visual representation of the brand. This interactive element not only provides a space for engagement but also maintains the air of sophistication and curiosity that the campaign embodies. It’s an opportunity for people to become part of the myth while sharing their experience with others.
Wall 2
This installation showcases a white Thermochromic QR code, designed to change color when exposed to heat, transitioning from white to gold for a striking visual effect. A gold spray-painted logo accompanies the QR code, blending elegance with modernity.
Wall 3
This design features a stainless steel QR code treated with an anti-reflective coating to ensure it's easily scannable in any light. A bold, black spray-painted logo sits on the side of the wall, adding an edgy, urban touch to the installation.
The bottle
To improve grip, I introduced two indents on the neck-shoulder of the bottle. Depending on their preferred hand, customers can securely hold the bottle by placing their index finger and thumb in the indents or resting their purlicue beneath the bump, reducing the risk of slipping.
I also integrated Braille into the label design, ensuring that "Nectar of Nysa" is accessible to all wine lovers.
CAMPAIGN THEME
& GOALS
The use of three distinct installations is intentional, creating an urban scavenger hunt where people are encouraged to explore and find all three.
Spray painted logos symbolize the hip, bold identity of the brand, while subtle protruding white Greek Ionic columns and sculptures from the walls nod to the timeless, classic undertones of Nectar of Nysa’s heritage.
The first two walls give no direct indication that this is a wine ad, allowing passersby to stumble upon something unexpected and engage in a mythical experience. By leaving the wine element out of the initial designs, we hope to create moments of delight and discovery—whether it’s seeing a reflective QR code come to life or watching the Thermochromic code change color, these small wonders echo the feeling we aim to deliver with our wine: a sense of awe and enjoyment in every sip.
Our primary aim is to build brand awareness and engagement through the element of surprise.
We want people to capture these installations in photos and share them on social media, building anticipation for the next step: an exclusive tasting event. The invitation and QR codes lead to a website with all the event details, giving select participants the chance to experience Nectar of Nysa firsthand at a pre-launch pop-up tasting.
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Instagram sample # 1
This introduction is not just a campaign—it's the beginning of a myth brought to life, where each installation offers a glimpse into the luxurious and hip world of
Instagram sample #2